How to make a cool $2MM+ with a sparkle pony
This morning Blizzard announced the online sale of a new “celestial steed” for use in WoW. These mounts cost $25 (on top of the retail price plus $15 monthly subscription). So in a world of free games and virtual items selling for a dollar or two, how popular could a $25 sparkly flying pony be?
Well, the queue for their purchase was at least up to over 91,000 people waiting in the queue. When I took a screen shot, it had fallen to “only” about 85,000.
90,000 X $25 = $2,250,000.
In one day. From one item. In a game that isn’t free to play anyway.
Something tells me we really, really haven’t mapped the extent of the market for fast, frictionless sales of online goods — “objects” that have a low cost of creation and essentially no cost of duplication. Even 90,000+ times.